Social Media and U.S. News Physician Reputation Scores
With the rise of health care consumerism, hospital rankings are increasingly important in patients' decisions of where to receive care.
Most prominent of these is the U.S. News & World Report Hospital Rankings & Ratings, which has been running for 30 years and includes rankings in 16 specialties as well as a national Honor Roll and a Best Regional Hospitals.
While many of the factors in the U.S. News rankings are objective data points related to quality such as mortality and hospital readmissions, a hospital's reputation among physicians plays a role in all of the specialties, and for four specialties it is 100 percent of the score.
U.S. News formerly gauged physician reputation through a mail-in survey sent to a few hundred board-certified physicians in each specialty. For the last several years, however, it has engaged Doximity, the social network limited to physicians and related professionals, to survey its broader base of members.
Greg Matthews, one of our External Advisory Board members, has studied a broad range of factors to identify any that correlate with these physician reputation scores. Interestingly for those of us who intuitively sense that social media engagement by the hospital and its physicians could play a strong role, he found that it was the most important metric of any of the factors he studied.
Greg and I are in Nashville this morning to present these findings, as well as our Mayo Clinic story of engaging physician staff in social media, and what became the Mayo Clinic Social Media Network (#MCSMN), at the Society for Healthcare Strategy & Market Development annual conference.
If you have questions about the data, I know Greg will be glad to chime in with answers. Just pose those questions in the comments.
If you haven't yet signed up for your free Basic membership in #MCSMN, I hope you'll do it now. Be sure to use your work email address, because if your organization is a Corporate member you will automatically be upgraded to the same level of access our Mayo Clinic staff enjoy.