MCSMN Blog

August 6, 2019

What We Leave Behind: Social Media Marketing for Deceased Organ Donation

By Tony Hart, Champion Specialist
Mayo Clinic Social Media Network 2019 Annual Conference

Tony Hart will present "Donate Life Word of Mouth Campaigns" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Tony and other expert speakers, please join us!

It takes less than a minute. Fill out the online form. Confirm that you’re not a robot. Hit the submit button. You’ve now agreed to donate your organs and tissues for transplant upon your death. Commence the feel-goods. That’s the feeling social marketing should give.

You can register yourself to be an organ donor here if you’d like. It’s an easy to fill out the form that took me 50 seconds to do. Every sign up helps reduce the future organ donor waiting list, which currently stands at more than 110,000 Americans. So why with 95% of people being in favor of being an organ donor, are only 58% registered as deceased organ donors?

As health care marketers, it’s important to understand the obstacles to deceased organ donation registration. Is it a lack of awareness? Is it a lack of information or misinformation about the process? What can we as health care marketers do about it? How can we reach people who have not registered? How can we get them to take action?

Learn why it makes sense to run cause marketing campaigns to strengthen your brand and do social good.

Join me at the 2019 #MCSMN Annual Conference, where I’ll share learnings about Mayo Clinic’s 2019 Donate Life campaign and we can discuss marketing’s place in health care.

Tony Hart does Patient Loyalty and Engagement marketing for Mayo Clinic. He champions others to share their life-changing stories and develops ways to amplify their reach and impact. Perpetually curious, Tony is experienced in digital word of mouth campaigns, loves when science fiction becomes reality, and finds joy in new solutions.

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What can health care marketers do about the shortage in organ donors? #MCSMN #Healthcare
How can health care marketers reach people who have not registered to become organ donors? #MayoClinic #Healthcare
Join Tony Hart at the 2019 #MCSMN Annual Conference, where he’ll share discuss marketing’s place in health care. #MayoClinic #Healthcare #SocialMedia


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This may be one of the few areas where organizations could use their social media to lobby for “opt -out “ laws, rather than “opt in” laws that currently exist – however, generally speaking (and personally for me ) its best to avoid politics on social media. https://sparq.stanford.edu/solutions/opt-out-policies-increase-organ-donation

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@matthewrehrl

This may be one of the few areas where organizations could use their social media to lobby for “opt -out “ laws, rather than “opt in” laws that currently exist – however, generally speaking (and personally for me ) its best to avoid politics on social media. https://sparq.stanford.edu/solutions/opt-out-policies-increase-organ-donation

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I love the idea of using opt-out over opt-in for such things. Come on down to the conference and we can chat about where politics, corporate social responsibility, and action-based brand culture mix after we get through the data and learnings from the Donate Life campaign. Should be a great discussion. Like many things there may not be a right answer but there are some great examples of companies doing it on different scales.

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Very interesting topic

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