Several weeks ago I attempted to boost this post on Mayo Clinic's Facebook page:
It was denied. For this reason:
I attempted to appeal the decision twice through the online appeal process. Twice it was denied. We're flattered Facebook deemed Mayo Clinic's medical supply donation process "an issue of national importance," but were fairly confident the content was incorrectly classified. Digging into the issue, this is what I learned— and what you should know—about Facebook's new ad transparency process and how it might affect your boosted posts.
According to Facebook: Advertisers running ads related to politics or issues of national importance may be required to complete the ad authorization process. Requirements for running ads related to politics or issues of national importance vary by country. The information below is for U.S.-based users.
We're making these changes to increase ad transparency and as part of our election integrity on Facebook and Instagram.
We hope that the ad authorization process will help candidates, political parties and other organizations provide people with more information about who's behind the ads they're seeing.
Advertisers will need to disclose who is paying for the political ads. Besides this disclosure, it does not appear that the user's page or posting functionality will be impacted.
In short, to become authorized, advertisers will need to complete the following steps:
However, the full process is a bit more complex. Facebook offers a 20-minute Blueprint training course to guide advertisers through the steps required.
If your content does not meet the definition of ads related to politics or issues of national importance and was inaccurately classified, follow the formal appeal process. If your appeal is denied, contact Facebook through the Chat or e-mail function on their support page.
If your content does meet the definition of ads related to politics or issues, of national importance, you will not be able to run the ad until you complete the authorization process.
So, how did our story end? In victory! A real, live person (yes, Facebook has those) reviewed the boosted post, approved without authorization needed, and it became active almost immediately.
Best of luck to you!