MCSMN Blog

February 21, 2019

Join the 80% in Every Community Colorectal Cancer Awareness Campaign!

By Lee Aase, Director, Mayo Clinic Social Media Network

Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention.

For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 percent of U.S. adults were up-to-date with recommended colorectal cancer screening.

This is particularly tragic because colorectal cancer is among the most preventable of cancers: early detection can nip it in the polyp. Removing precancerous polyps stops them from ever becoming malignant.

And yet in the U.S. more than 50,000 people die from colorectal cancer each year.

How many could have been saved with better use of the screening methods we already have?

Many communities reached that 80 percent screening goal by the end of 2018. In our Mayo Clinic Community practice in Rochester, for example, we had 80.5 percent of eligible empaneled patients screened.

In 2019 and beyond, our coalition is broadening and deepening the campaign, going for 80% in Every Community.

We’re not just considering communities geographically. We’re asking everyone to consider what communities are relevant to them, and to achieve the target of getting screening done for at least 80 percent of the population for whom it is recommended:

  • For hospitals, the community might be composed of empaneled patients;
  • For businesses…employees, and
  • For unions or faith communities…members.

Those are the easy ones to identify, but we should all think of our communities creatively to reach as many as possible with the life-saving screening message:

  • For a college or university, the community could be employees or alumni;
  • For those of us of a certain age, it could be our high school graduating class;
  • For any of us, our personal community could be Facebook friends, Twitter followers, LinkedIn connections or relationships on other social networks.

Through #80inEveryCommunity we’re asking everyone: What is your community?

And whatever your community is, how can you encourage members to get screened?

Other major organizations and businesses involved in the effort include:

  • American Cancer Society (ACS)
  • Centers for Disease Control and Prevention (ACS)
  • National Colorectal Cancer Roundtable (NCCRT)
  • Fight Colorectal Cancer (FightCRC)
  • Exact Sciences, and
  • UPS

We’re kicking off the national 80% in Every Community campaign on March 7 with two social media events, and we hope you and your organization will participate.

We’ll be in Atlanta – home of ACS, CDC and UPS – for two events:

  • In the morning, we’ll have a tailgating-themed event from the UPS suite at Mercedes-Benz stadium, with entertaining and informational interviews. This will be streamed on Facebook Live from our Mayo Clinic page beginning at 10 a.m. ET. It’s the pre-game to the afternoon’s main event.
  • At 2 p.m. we’ll broadcast the national signature event from the American Cancer Society auditorium in Atlanta. It will be on the ACS Facebook page, and you can sign up to host a watch party.

You also can help by sharing the live broadcasts on your personal social accounts and your organization's Facebook page. Just send us an email and we'll add you to the alert list to get the direct links when the broadcasts start.

We have several other activities planned during the month to raise awareness and encourage screening, but these March 7 events are a great chance to come together to hopefully break through the online message clutter.

Will you join us?

Please also share what you're doing locally to raise awareness, so we can spread those good ideas throughout the network.

Lee Aase is a Communications Director for Mayo Clinic's Social & Digital Innovation team and is Director of the Mayo Clinic Social Media Network

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Tags: colorectal cancer, Events, Facebook

Thank you Lee Aase for Sharing about Every Community Colorectal Cancer Awareness Campaign.

This is an important public health concern and I am glad someone is taking a further step to increase the number of Colorectal cancer screening! I am going to contribute by spreading the word. Thank you.

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