2019 #MCSMN Annual Conference Program


Join us for Social Media Residency on Monday, Oct. 21!                   

The Annual Conference, on Tuesday and Wednesday, will be held at the DoubleTree in Rochester, Minnesota. 

Tuesday, October 22

7:00 a.m.    Registration, breakfast, networking

8:00 a.m.    Welcome
                      Lee Aase, Director
                      Farris Timimi, Medical Director
                      Mayo Clinic Social Media Network

8:30 a.m.    Keynote: SuperHumans -
                     The Coming Age of Doctors, Patients,
                     and Other Human Beings

Dr. Bryan Vartabedian
                      Texas Children's Hospital

9:30 a.m.    Refreshments, networking, exhibitors, 
                    and expert consultations

10:00 a.m.  Session 1 (Select one)
                     The Marketer’s Role in Population
                    Health Initiatives 
                      Kate Gillmer
                      Social Media and Digital
                      Communications Specialist
                      Dan Dunlop

                     From Nothing to Something:
                    Executing a Social Media Strategy
                    for Nursing Research

                    Angela Fritsche
                    Operations Manager - Research
                    Mayo Clinic

                    Community & Collaboration:
                   Building a Cohesive Culture Inside & Out

                    Jess Lewis
                    Social Media Specialist
                    Jenn Shafer
                    Marketing Communications Consultant

11 a.m.  Session 2 (Select one)
               Talk with Docs: Humanizing
              Faculty Through Video
               Jonathan Martinez
               Visual Communications Specialist
               Alyssa Geisler
               Social Media Manager
               Huntsman Cancer Institute

               Putting Customers at the Center
              of Your Digital Strategy

               Chris Boyer
               System Director, Digital Strategy and Analytics
               University of Minnesota Health/Fairview

               Engineering Efficacy for Small Teams
               Rob Zanin
               Director, Digital and Web Strategy
               WellStar Health System

12 p.m.  Lunch
               Patient Panel: What do Patients Want
               To Know? Ask Us... Anything

1:30 p.m. Networking and exhibitors                

2:00 p.m.  Session 3 (Select one)
                    Evidence-Based Social Media:
                   How to Support Your Organization
                   on the Internet without Selling Your Soul

                   Jen Rittenhouse
                   Social Media Manager
                   MultiCare Health System

                  Young Adult Cancer Caregiver’s
                 Use of Social Media for Social
                 Support and Information

                  Echo Warner
                  Social Research Analyst
                  Huntsman Cancer Institute

                  Workshop: The Public Physician –
                 Practical Wisdom for Mastering
                 your Online Reputation

                 Dr. Bryan Vartabedian
                 Texas Children’s Hospital

3:00 p.m.  Session 4 (Select one)
                   Mapping Marketing to Moments –
                  Using Content and CRM to Convert
                   Andrew Hanelly

                   How to Connect Globally with
                  Social Media: Weibo Case Study
Emily Hiatt
                   Senior Manager, International
                   Massachusetts General Hospital

                  Capturing Moments in Your Hospital
                  David Henke
                  Social Media Manager
                  Ashley Lawson
                  Development Officer 
                  University of Minnesota Health/Fairview  

4:00 p.m.  Reception
                   Debate: Resolved: Facebook’s disregard
                   for user privacy should compel responsible
                   hospitals to abandon the platform.

Wednesday, October 23

7:30 a.m.  Breakfast, networking, exhibitors

8:00 a.m. Keynote                                                                                                        Ann Handley

9:00 a.m.  Refreshments, networking,
                   exhibitors, and expert consultations

9:30 a.m.  Session 5 (Select one)
                  Workshop: Online Reviews –
                  How to Handle, Measure, and
                  Gain Insights from What Your
                  Consumers are Telling You
                  Reed Smith          

                  Workshop: Only Minutes to Act:
                 Your Social Planning Didn’t Cover
                 This Situation – Now What?
                 Camela Morrissey
                 Beth Granger
                 Beth Granger Consulting

                Workshop: Instagram, Twitter,
                Facebook, LinkedIn Advertising –
                Become an Expert
                Christy Owenby
                CEO & Healthcare Digital Strategist
                MOXY Company

11:15 a.m.  Keynote: 4 Neighborhoods of Instagram
                    Sue B Zimmerman

12:30 p.m.  Lunch + Live TouchPoint Podcast Recording

1:30 p.m.  Session 6 (Select one)
                   Using a Deliberate Social Media
                  Strategy to Boost National Recognition
                   Dr. Jasmine Marcelin
                   Dr. Kelly Cawcutt
                   University of Nebraska Medical Center

                  Elevate Your Campaign and Extend Your
                  Reach Through Facebook LIVE
                  Melissa Dethlefsen
                  Content and Social Media Integration Manager 
                  Tina Varona
                  Hartford Healthcare                   

                   Showcasing Success to Senior Leadership  
                   Lauren Blakesley
                   Social Media and Digital Marketing Manager
                   Fox Chase Cancer Center

2:30 p.m. Session 7 (Select one)
                  Inspiring Health from HSHS
                  Sacred Heart: Learnings from an
                  Evolving Content Strategy
                  Jane Crosby
                  True North Custom
                  Alyssa Van Duyse
                  Marketing Specialist
                  HSHS St. Joseph’s Hospital and
                  HSHS Sacred Heart Hospital

                  Boosting Your Personal Professional
                 Brand Using LinkedIn
                 Beth Granger
                 Beth Granger Consulting

               What We Leave Behind: Social Media Marketing                                    for Deceased Organ Donation
                Tony Hart
                Mayo Clinic

3:30 p.m.  Refreshments, networking, exhibitors

4:00 p.m.  What's Next? 
                    Lee Aase, Director

Register Now