Congratulations to Tariq Azam, M.D., Chief Resident – Internal Medicine Instructor of Medicine, Mayo Clinic College of Medicine, on becoming a Bronze Fellow!
Dr. Azam participated in our December Social Media Residency and then crafted a comprehensive social media strategy to recruit a more diverse, gender-balanced residency class without compromising resident quality by demonstrating the positives of our program and of Rochester through social media.
The Internal Medicine Residency program at Mayo Clinic in Rochester has a long and storied past and has trained many leaders in a variety of fields in internal medicine. Though the program has many successes, one area they continue to work on is enhancing the diversity and gender balance of the program. To this end, one portion of the multi-pronged approach is to enhance social media presence. This will provide potential applicants and interviewees a glimpse into the program beyond the formal website and interview day. Rochester can be difficult to attract top talent, being perceived as rural, primarily Caucasian, and culturally primitive. Therefore, exemplifying parts of the program and city that are exciting and relevant through social media is a central part of this strategy.
Dr. Azam developed a targeted strategy to attract, engage and increase resident applications among diverse populations. Using Twitter, Facebook, and Instagram the team will share key messages to targeted audiences.
Please join us in welcoming Dr. Azam to the Bronze Fellow circle!
The #MCSMN Social Media Fellows program builds on our Social Media Residency program and provides a structured path and guidance for developing and executing social media plans for health-related purposes.
About Tariq Azam, M.D.
Dr. Azam was born and raised around Chicago, Illinois. After undergraduate at the University of Illinois Urbana – Champaign, he taught high school chemistry and environmental science in Chicago with Teach for America. After two years, he matriculated to the Ohio State University College of Medicine. He then matched to Mayo Clinic Internal Medicine in Rochester, MN for residency. He was selected to be a Chief Resident for the 2018-2019 academic year. After his chief year, Tariq will be pursuing a fellowship in Cardiology at the University of Michigan. Besides spending time with his family, Tariq enjoys cooking (Instant Pot!), going out to eat, reading, constantly referencing Star Wars, Arrested Development, 30 Rock, and more with his co-chiefs. His interest in social media revolves around its use in graduate medical education, specifically in recruitment and education.