The Launch of Mayo Clinic’s Social Media Toolkit for Researchers
By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs
At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of delivering hope and better health to patients. Many of these researchers are excited about promoting their work on social media, but they’re not always sure where – or how – to start.
To help our researchers, we teamed with colleagues in Research and Education Communications to create a toolkit that provides guidelines for using social media and basic how-tos, as well as resources for developing social media expertise.
The one-page (front and back) Social Media Quick Start Guide for Researchers provides a quick overview of how to promote research on social media. It includes information on:
- How to contact Public Affairs
- Tips and best practices
- Dos and don’ts related to clinical studies/trials
- How to get social media training
- How to contact the Social and Digital Innovation team for assistance with social media
- How-to guides for social media platforms
The more in-depth Social Media Toolkit for Researchers offers research social media guidelines and FAQs and features “Precision Tools for Researchers,” including articles on:
- Becoming a Leader on Social Media
- Tools for Promoting Your Research on Social Media
- Medical Research on Social Media: What and When to Post
- Hashing Out Hashtags
- Tweet Your Way to New Connections at Your Next Professional Meeting in Seven Steps
The Social Media Toolkit for Researchers also includes links to a number of tools for physician researchers, including:
- Social Media Guidelines for Mayo Clinic Employees
- Social Media Basics for Healthcare Certificate from Mayo Clinic and Hootsuite
- Physician Reputation Management Through Doximity
- Quick Things You Can Do to Stay Active on Your Personal Social Media Accounts
Have you done anything like this at your institution? Let us know!
Tags: Physician Involvement, Strategy, Tactics & Best Practices
