The Launch of Mayo Clinic’s Social Media Toolkit for Researchers

By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs

At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of delivering hope and better health to patients. Many of these researchers are excited about promoting their work on social media, but they’re not always sure where – or how – to start.

To help our researchers, we teamed with colleagues in Research and Education Communications to create a toolkit that provides guidelines for using social media and basic how-tos, as well as resources for developing social media expertise.

The one-page (front and back) Social Media Quick Start Guide for Researchers provides a quick overview of how to promote research on social media. It includes information on:

  • How to contact Public Affairs
  • Tips and best practices
  • Dos and don’ts related to clinical studies/trials
  • How to get social media training
  • How to contact the Social and Digital Innovation team for assistance with social media
  • How-to guides for social media platforms

The more in-depth Social Media Toolkit for Researchers offers research social media guidelines and FAQs and features “Precision Tools for Researchers,” including articles on:

The Social Media Toolkit for Researchers also includes links to a number of tools for physician researchers, including:

Have you done anything like this at your institution? Let us know!

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What are the dos and don'ts of sharing clinical research on social media, anyway?
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