We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of this is done to help his or her online reputation management.
But there is yet another platform to consider looking into - Google Scholar. Google auto-indexes peer-reviewed publications, conference papers, abstracts and more. It is estimated that the Google Scholar database contains about 389 million documents. Authors can sign up for a free profile to help track citations of their articles.
Once you confirm the spelling of your name, you will be able to confirm articles that Google has found with a similar name. If you don't see all of your articles, you can "search articles" for additional articles to add one at a time. The final step of creating a profile is adding a profile picture, verify the account and make the account public or private.
Google has a how-to that walks through in detail how to set up a Google Scholar Author account.
This is one more way for researchers to promote themselves professionally. Have you heard of any other new platforms for professional promotion?