November 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after.

As a reminder, if you register your health care event hashtag on Symplur in advance, you are able to pull a transcript of the tweets, as well as a clean summary of take-aways, such as below.

Symplur Insights

There is also a timeline breakdown available on Symplur. Interestingly, the most popular day on Twitter was not our opening conference day, but rather, the second day of the conference.

Symplur timeline breakdown

I am supplementing this data with Sprinklr Listening insights below.

Sprinklr topic cluster

From the topic cluster above, it appears Dr. Alfredo Quinones-Hinojosa's and Susannah Fox' keynotes led the pack in terms of conversation.

Top 10 hashtagsTop 10 countries

The tweet that received the most likes was here (72 likes). (Background: Audrey Laine is on the MCSMN team and was unable to attend the conference due to having these two precious twins.)Most liked tweet

The most retweeted tweet was here (20 retweets).Most retweeted tweet (1 of 2)

P.S. Bonus: While the above summary focuses on the Twitter metrics, I felt this Instagram post was worth noting, as it received over 100 likes (more than any of the tweets)!Instagram post - over 100 likes

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Tags: #MCSMN, Annual Conference, Annual Conference, Makala Arce, metrics, Metrics & Analytics, Numbers, tweets, Twitter

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