Through Mayo Clinic's new social media advocacy program we make it easy for both patients and staff to share helpful news and interesting stories related to Mayo Clinic with their online connections.
In the Champions Newsfeed that is part of the Mayo Clinic Champions program on our Mayo Clinic Connect patient community, we gather interesting stories from various Mayo Clinic news sites and blogs in one place, including
The Soundboard Newsfeed on the Champions Storyboard here on the Mayo Clinic Social Media Network (MCSMN) includes all of those sources plus the blog posts from this site related to social media in health care.
We did these two versions because the audiences are different and to show the flexibility of the platform.
On Connect we're serving mostly patients and caregivers who would likely not be interested in sharing health care social media content, while here on MCSMN we have a mostly professional audience of Mayo staff and others who may have broader interests.
Because we used a WordPress plug-in for implementation, these story feeds could be installed on any WordPress site, and of course, the curated content sources can be further customized.
We like the streamlined user interface that makes sharing fast and easy. Here are my five favorite features:
Scroll down a bit and give it a try by sharing this post! Or if you're in more of a mood to share health news, try the Champions Newsfeed.