February 12, 2018

Why Take the Social Media Basics for Healthcare Training

By Taryn Offenbacher, Senior Communications Specialist

You may have seen the online Social Media Basics for Healthcare Certificate training on the Mayo Clinic Social Media Network. This course was developed by Mayo Clinic in collaboration with Hootsuite, a social media management platform.

The training was developed for YOU– a busy professional looking for the most concise resources to help you get up to speed on how to use specific social media platforms and basic best practices.

The online training offers seven self-paced lessons that take approximately 20-30 minutes each, including:

  1. Introduction to Social Media and Healthcare
  2. Facebook Basics
  3. Twitter Basics
  4. LinkedIn Basics
  5. Visual Social Media
  6. Monitoring and Measurement
  7. Professionalism

While we encourage you to take each lesson in order, you may start with the courses that align with your role and objective for using social media first.

To get started, consider the following combination of courses for each audience:

  • Physicians: Introduction, LinkedIn, Twitter, and Professionalism
  • Program Managers: Introduction, Facebook, Twitter, Visual Social Media, and Monitoring
  • Social Media Professionals: Introduction, Monitoring, and Professionalism

While the program is available for $400 per user through Hootsuite, we're pleased to announce discounted (or even FREE) access for all members of the Mayo Clinic Social Media Network.

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Tags: certification, Community Development, courses, Learning Modules, lesson, Strategy, Tactics & Best Practices, Training

Here’s my reason for Physicians to take it:

Like it or not, there is a digital 3.0 tsunami coming towards healthcare.

This wave is composed of technologies such as Blockchain, AI, Big Data, IoTs, The Semanitc Web, Augmented a Reality, and Virtual Reality.

An entry point into these 3.0 technologies are the 2.0 technologies, which include Social Media ( and of significant note – these same companies are the cutting edge of the 3.0 Technologies).

Put another way, if you don’t have a handle on twitter and Facebook, and linked in, you are going to have a really hard time understanding how AI and Big Data are related, or how a blockchain can be used with health wearable devices.

Understanding and familiarity with social media in healthcare is like building a raft or wearing a life vest in a tsunami: you still may not survive, but you are a little better off with one.

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