By Taryn Offenbacher, Senior Communications Specialist
The world stage hosted its share of headlines in 2017. Social media slipped into many. Snap went public. Facebook, Twitter, and Google testified on Capitol Hill. The Library of Congress is done archiving every public tweet.
Here are nine of the top stories #MCSMN members read last year:
Artificial Intelligence and bots – as in the computer-learning automation that simultaneously intrigues and baffles us.
Facebook ad transparency efforts – how revealing our ads could affect our strategy.
Reviews – we’re talking reviews on Google, Yelp, Facebook, Vitals, WebMD, and the list goes on. As businesses recognize the customer service side of social media, we’ll be scouting great applications of social customer service.
What are you watching in 2018?
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