I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. You got this. Take it day by day.”
As the only full-time employee at a nonprofit organization, I usually have a large number of plates spinning in the air, and social media is just one tiny saucer. It’s easy to get overwhelmed. But I don’t have to figure out everything at once. Following are a few tips I picked up from the Conference and Residency that can help boost our engagement without breaking the budget or letting any of my other plates come crashing to the ground.
Some of my other takeaways will need longer-term fixes, for example, captioning our video content, because 80% of content is now watched with the sound off!
But…breathe. Take it day by day. I’ve got this.
Kimberly Dorris is the Executive Director and CEO of the Graves' Disease and Thyroid Foundation. She organizes patient education events, manages the Foundation's social media sites, produces newsletters, and provides support for patients via phone, e-mail, and an online support forum. She also leads a monthly patient support group meeting in Phoenix, AZ.
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