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Your Step-by-Step Guide to Scheduling A Facebook Live

In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications.

Some important things to note before you schedule:

  • You cannot go live with a scheduled video from a mobile device.
  • You can only schedule Facebook Live broadcasts up to one week in advance.

1. On your Page (we use Business Manager), click on Publishing Tools.

The Publishing Tools menu item on the admin view of the Mayo Clinic Facebook Page.

2. Open Creator Studio.

The Open Creator Studio button in Facebook's Publishing Tools section.

3. From the "+" icon in the lower right corner, click Go Live.

The "Go Live" option in Facebook's Creator Studio.

4. Type your post copy and add a video title. Add tags if you want. Click on Schedule. You can copy your stream key here, but you can also access your stream key later. Your stream key is unique to THIS broadcast. Protect it because if anyone gets it before you go live, they can go live from your Page. You'll paste the stream key into your streaming software, such as OBS.

The setup screen for a Facebook Live.

5. Select the date and time of your broadcast. Upload a custom image. Add an announcement post description (optional). Click on Schedule. Your video is now scheduled to go live automatically as long as you are streaming video at that time. You can change this to Manual Start (see Step 7).

The scheduler view for a Facebook Live broadcast.

6. Preview your stream. From your Content Library in Creator Studio (see Step 3), click on your scheduled video, Then click on "Admin Only: Edit Your Details."

The view to edit your scheduled Facebook Live.

7. Switch to Manual Start and adjust settings. At any time before your live stream begins, click on Manual Start so that you can press "Start" when you're ready to go live. You have 10 minutes from your scheduled start time before your stream key expires. On this page, you can also edit the scheduled time of your broadcast. Under the Settings tab, you can adjust your live video's settings such as "allow embedding," and turn on Crossposting to other Pages. Under the Interactive tab, you can create polls or trivia questions to ask your audience during your live video.

The view to change your Facebook Live from automatic to manual start.

7. Confirm that you want to switch to Manual Start. Click on OK to close the pop-up.

The pop-up window confirming the manual start for your scheduled Facebook Live.

There you have it! Questions? Drop me a line below or hit me up on Twitter.

Note: This post was edited on 8/20/2019 to provide the most up-to-date guide to scheduling Facebook Lives, due to changes made to the process on Facebook (read: Creator Studio).

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Thank you! One of the many things I want to roll out in 2018. Is there any way I can get a PDF of this to share with management?

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@bethdavidson

Thank you! One of the many things I want to roll out in 2018. Is there any way I can get a PDF of this to share with management?

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Thank you, that’s awesome! I don’t have a PDF format, but the blog is accessible to anyone, so your management staff will be able to read it if you send them a link. You could also PDF the webpage if they prefer a PDF to a link. Let me know if you need any help.

COMMENT
@bethdavidson

Thank you! One of the many things I want to roll out in 2018. Is there any way I can get a PDF of this to share with management?

Jump to this post

Thanks for this Audrey Laine … and so great to meet you at the conference and residency. Did you post the list of equipment that is beneficial for doing a Facebook live? You had great examples at the conference but I don’t remember the names of those items. THANKS!

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@bethdavidson

Thank you! One of the many things I want to roll out in 2018. Is there any way I can get a PDF of this to share with management?

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Sooo… I just realized I’m a terrible blogger and never answered your question. I’m hoping you saw this, but just wanted to follow up in case someone stumbles upon this post. All of the equipment we use (with links to buy it) is listed in the comments on this post: https://socialmedia.mayoclinic.org/discussion/notes-from-todays-member-conference-call-on-facebook-live-equipment/.

COMMENT

@audreylaine – Do you know if it is possible to schedule a live video, and then actually go live using a 3rd party app? We have been using a Mevo camera for our FB Lives, which is via apps on our iPad. Thanks!

COMMENT
@DanielleThompson

@audreylaine – Do you know if it is possible to schedule a live video, and then actually go live using a 3rd party app? We have been using a Mevo camera for our FB Lives, which is via apps on our iPad. Thanks!

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I've been doing some research on this and haven't found anything that would allow this from an iPad. There are several desktop apps, such as Livestream ($42/mo for basic plan), that have a "Go Live" button. Here's what I found on that product: https://help.livestream.com/hc/en-us/articles/115006253407-Stream-to-a-Scheduled-Live-Post-on-Facebook-via-Livestream-Studio. You still have to be on a desktop, though.

One thing I've done before is connected an external webcam (I use a Logitech) to my laptop, and then attached the webcam (with clips and tape) to a tripod. That way, I could use OBS and go live from a scheduled broadcast using my laptop. So you might consider giving that a try.

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