Announcing Expert Consultants for Our Annual Meeting
Attendees at the Mayo Clinic Social Media Network 2017 Annual Conference in Scottsdale, Arizona, will have three chances to meet with social media experts in small group sessions. This is an opportunity to receive customized, strategic insight to specific challenges you face.
We’re pleased to announce this year’s panel of expert consultants – leaders at health systems throughout the U.S., members of Mayo Clinic’s Social and Digital Innovation team, and a trend-setting physician from New Zealand.
They’ll offer advice on a broad range of topics, from Facebook Live best practices to guidance on staffing a corporate team to analyzing metrics for actionable data to social/digital integration to Doximity.
Please meet our expert consultants.
Lee Aase: Communications Director, Mayo Clinic. Lee leads Mayo Clinic’s social and digital innovation team and the Mayo Clinic Social Media Network.
Makala Arce: Senior Communications Specialist, Mayo Clinic. Makala leads Mayo Clinic’s data-driven social media analytics and oversees the governance and onboarding of Mayo Clinic’s social media management system.
Vicki Bencken: Digital Communications Director, UC Davis Health in Sacramento, California. Vicki has overseen digital strategy, governance, branding, standards, and training for Web and social media.
Shawn Bishop: Senior Communications Specialist, Mayo Clinic. Shawn is Mayo Clinic's lead for more than 50 external WordPress sites.
Jeff Calaway: Jeff runs Cook Children’s Checkup Newsroom.
Jess Columbo: Founder and CEO, Med|Ed Digital. This Portland, Oregon-based digital firm offers social media training and comprehensive social marketing strategy for clients in regulated industries.
Beth Granger: CEO, Beth Granger Consulting. Beth is a social media, social selling, and LinkedIn consultant, trainer, and speaker.
David Grayson, MD, FRACS: Clinical Director, Otolaryngology Head & Neck Surgery at North Shore Hospital, Waitemata DHB in Auckland, NZ. David is also Clinical Lead for Patient Safety & Patient Experience.
David Harlow: Principal, The Harlow Group LLC, a healthcare law and consulting firm based near Boston, Mass.
Jeremy Jensen: Social media lead, Mayo Clinic Health System. Jeremy coordinates the development and implementation of electronic communication strategies and tactics for Mayo Clinic Health System.
Janet Kennedy: Janet is a 25-year marketing and social media professional and the Host of the Get Social Health podcast sharing best practice stories and interviews about social media in healthcare.
Ahava Leibtag: President and Owner, Aha Media Group, LLC, a content strategy and content marketing consultancy. Ahava’s a well-recognized content strategist who also writes about social media.
Cynthia Manley: Director of strategic marketing, Vanderbilt University Medical Center. She leads the development of content marketing and social engagement strategies.
Taryn Offenbacher: Communications Specialist, Mayo Clinic. Taryn covers Arizona news on Mayo Clinic’s social media channels and provides strategic leadership and consultation to Mayo Clinic Arizona staff.
Audrey Laine Seymour: Communications Specialist, Mayo Clinic. She serves as the social media specialist at Mayo Clinic in Florida. Audrey Laine provides leadership and consultation to inspire Mayo Clinic staff to “get social."
Margaret Shepard: Communications Specialist, Mayo Clinic. Margaret provides technical support for patient webinars, consults with Mayo Clinic departments on how to use social media, and works with Marketing to further digital strategies for engagement.
Mari Smith: Premier Facebook Marketing Expert, often referred to as “the Queen of Facebook.” Mari is also an expert webinar leader, live webcast host, and author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
Stacy Theobald: Coordinator, Mayo Clinic. Stacy manages content moderation, creation, and posting for Mayo Clinic's enterprise social and digital platforms, webinars, and event planning.
Farris Timimi, MD: Medical Director, Mayo Clinic. In collaboration with Lee Aase, Farris leads Mayo Clinic’s social and digital innovation team and the Mayo Clinic Social Media Network.
Colleen Young: Community Director, Mayo Clinic Connect. Colleen is internationally recognized for her expertise in building online patient communities that thrive.