Should I go to the Annual Conference, Residency, or Both?

In 10 weeks we’ll be gathering on our Mayo Clinic campus in sunny Scottsdale, Arizona for the Mayo Clinic Social Media Network (#MCSMN) Annual Conference (Dec. 11-12), followed by Social Media Residency on Dec. 13.

What’s the difference between these events? Should you attend one, the other, or both?

Here’s the breakdown:

• The Annual Conference is a two-day event with a focus on challenging issues in health care social media, best practices and peer-to-peer learning. It includes four inspirational keynotes and six case studies, as well as three expert consultation sessions. As you can see in the detailed agenda, you’ll also have lots of time to network with colleagues who are experiencing similar challenges in implementing social media in the health care context.
• Social Media Residency is designed for those who want to develop their own strategic plans for applying social media in their work. Whether you have overall responsibility for social media at your hospital or have a narrower focus, such as a clinical department or a research or education initiative, Social Media Residency will give you the tools and framework you need. Scenario-based small group discussions will give you experience thinking through relevant planning issues, and you’ll also have the opportunity to get counsel from our Mayo Clinic team and External Advisory Board members.

If you’re already a Premium member of #MCSMN, you get a 25 percent discount on either event, and save even more if you attend both. You’ll automatically get the discounted rates when you log in and register.

If you’re not yet a Premium member, your registration for the Annual Conference or Residency (or the reduced-price bundle) includes a one-year Premium Individual #MCSMN membership (a $495 value.) This gives you access to our monthly webinars, member discussions and our online course, the Social for Healthcare Certificate from Mayo Clinic and Hootsuite.

These three days in December are a great opportunity for you to plan and prepare for new or expanded application of social media in 2018.

We hope you’ll join us!