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September 18th, 2017

New #MCSMN Bronze Fellow: Christy Owenby

By Audrey Laine Seymour, Communications Specialist

Congratulations to Christy Owenby, Founder and Creative Director at MOXY Company, on becoming a Bronze Fellow in the Mayo Clinic Social Media Network!

Christy, based in Madisonville, LA, participated in our Social Media Residency last December, and then crafted a comprehensive social media strategy to increase awareness of Pontchartrain Cancer Center among patients and referring providers.

See her Bronze Fellow submission.

Christy and her team were hired by Pontchartrain Cancer Center in 2016 to rebrand the business, establishing it as a comprehensive cancer center offering compassionate and advanced cancer treatment. The rebranding strategy included a significant social media plan, as there was little to no engagement prior to the rebrand.

Christy developed a targeted strategy to attract, engage and increase patients, referring providers, and the communities within a 50-mile radius of the practice. Using Facebook, LinkedIn, Twitter, and a blog, the MOXY team will share key messages to targeted audiences in efforts to increase awareness of Pontchartrain Cancer Center.

Please join us in welcoming Christy to the Bronze Fellow circle!

The #MCSMN Social Media Fellows program builds on our Social Media Residency program and provides a structured path and guidance for developing and executing social media plans for health-related purposes. If you haven't yet participated in Social Media Residency, we have an amazing opportunity for you this December. Register now for the Dec. 13 Residency in Scottsdale, AZ (along with the 2017 #MCSMN Annual Conference).

Audrey Laine Seymour is a Communications Specialist at Mayo Clinic based in Jacksonville, Fla. and is a member of Mayo's Social and Digital Innovation Team.

Tags: Bronze Fellow, Christy Owenby, MCSMN News, Member Profiles, MOXY, Social Media Residency

Liked by Dan Hinmon, MCSMN Director

Comment


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2336
Joined: Apr 13, 2011
Posted by @DanHinmon, Mon, Sep 18 10:00am

Congratulations for taking a poorly-performing Facebook presence and turning it into a community-building engagement channel, @moxycompany Christy. Welcome to the Bronze Fellow circle.

How do you think developing this strategic document influenced your relatinship with the client?

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