New #MCSMN Bronze Fellow: Christy Owenby
Christy, based in Madisonville, LA, participated in our Social Media Residency last December, and then crafted a comprehensive social media strategy to increase awareness of Pontchartrain Cancer Center among patients and referring providers.
See her Bronze Fellow submission.
Christy and her team were hired by Pontchartrain Cancer Center in 2016 to rebrand the business, establishing it as a comprehensive cancer center offering compassionate and advanced cancer treatment. The rebranding strategy included a significant social media plan, as there was little to no engagement prior to the rebrand.
Christy developed a targeted strategy to attract, engage and increase patients, referring providers, and the communities within a 50-mile radius of the practice. Using Facebook, LinkedIn, Twitter, and a blog, the MOXY team will share key messages to targeted audiences in efforts to increase awareness of Pontchartrain Cancer Center.
Please join us in welcoming Christy to the Bronze Fellow circle!
The #MCSMN Social Media Fellows program builds on our Social Media Residency program and provides a structured path and guidance for developing and executing social media plans for health-related purposes. If you haven't yet participated in Social Media Residency, we have an amazing opportunity for you this December. Register now for the Dec. 13 Residency in Scottsdale, AZ (along with the 2017 #MCSMN Annual Conference).