During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept in our blog, which led to an overwhelming amount of requests for details on how-to-do-it and guidance in implementation.
In response to this enthusiasm, we recently published our conceptual framework and a how-to-do guideline in the Journal of Graduate Medical Education (open access article). This was a fabulous multidisciplinary endeavor from Social Media and Academic teams trying to shine some light at this new field a scholarship. The authors of the paper are Daniel Cabrera, Bryan Vartabedian, Robert Spinner, Lee Aase, Barbara Jordan and Farris Timimi.
Here's a summary:
The role of academic physicians is to advance the domains of practice, research and education. We have typically focused on traditional areas and methods such as medical journals and face-to-face medical education; however, those paradigms are changing rapidly with the advent of the internet, digital platforms and social media. Scholars should occupy and make their impact in these new spaces as well as the classical venues.
Academic Promotions and Tenure Committees in academic institutions are charged with ensuring that the scholarly work of faculty impacts the academy. These committees aim to provide a promotion system rewarding the influence and significance of research, clinical care and education. The committees reward consistency and excellence.
The integration of digital and social media scholarly activities into academic promotions criteria has proven difficult, as with any other innovation. The major difficulties are related to
Despite these obstacles, it is of critical importance for scholars and institutions to use these new academic space in order to remain relevant in this new information and knowledge world.
While details are in the paper, here's a brief summary of the main ideas and criteria we offer to adopt Social Media and Digital scholarship for Academic Promotions:
If you have any questions, we are happy to help you navigate this new paradigm. Ask in the comments below or via email.
Editor's Note: Daniel Cabrera, M.D. is an Emergency Medicine specialist at Mayo Clinic.