Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today
That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now have one large team that serves the entire Ministry.
A lot of great things can come from big change. For one, a social media team was created (and I was hired!). But change also brings a lot of challenges – or as our team likes to call them, opportunities.
It wasn’t always easy. And we still have our hiccups. But at OSF HealthCare, we’ve developed a digital-first strategy that allows us to run integrated marketing campaigns – blending traditional and digital solutions to drive patient volume and generate leads like we had never done before.
Join me at the Mayo Clinic Social Media Network Annual Conference, where I will break down the steps OSF HealthCare takes whenever we launch an integrated campaign, how we got there and the mistakes we made along the way.
Katie Whitt is a Social Media Coordinator with OSF HealthCare, a faith-based, 11 hospital health care system serving Illinois and the Upper Peninsula of Michigan. Katie joined OSF HealthCare in 2016 and was instrumental in building the newly created Digital Marketing Department.