We want to welcome Huntsman Cancer Institute (HCI), a division of University of Utah Health, to the Mayo Clinic Social Media Network. HCI joined as a premium organization member earlier this year.
HCI is “the only cancer institute in the world designed by a patient.” Its major benefactor, Jon Huntsman, Sr., has had cancer four times, and HCI is built around the patient experience.
Meredith Vehar, associate director of communications, and Lisa Anderson, social media manager, explain why HCI joined MCSMN. “It’s hard to stay on top of everything happening in social media,” they write. “Health care organizations face unique challenges when it comes to social media. So it’s helpful to get advice and feedback from others who understand those challenges.
“We like everything the network has to offer: the Social Media Basics Certification, discounts on the Social Media Residency program and especially all the resources (blog posts, webinars, discussions, and example documents).”
HCI will send two members to our Annual Conference in Scottsdale, Arizona, on December 11 and 12.
One of HCI’s biggest challenges is proving the value of social media to administrators, and getting them to participate.
Physicians and researchers want statistics, say Vehar and Anderson, and sometimes you can’t measure the benefits of social media in numbers. Fortunately, HCI has a handful of social media advocates in leadership. “It’s great to have the support and resources available through the Mayo Clinic Social Media Network.”