Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof.
What's the "right" frequency? It might be higher than you think.
Compare post frequency to determine the frequency that yields the most engagements.
Special thanks to Audrey Laine Seymour, Taryn Offenbacher, Margaret Shepard and Stacy Theobald, who worked with me on the small workgroup for this study.
Makala Arce is a Senior Communications Specialist at Mayo Clinic and a member of the Social and Digital Innovation team. She has a special interest in analytics and leads the implementation of Mayo's social media management system and social listening platforms.