Here’s an opportunity to enhance your editorial calendar while also putting social media to one of its most valuable purposes.
All diseases are bad, and increasing awareness of them is generally a good thing, although medical students' disease indicates that isn’t always the case.
But some diseases are especially appropriate for social media interventions. What I'm calling “The Golden Triangle of Health Care Social Media” contains diseases that meet the following three criteria:
The first criterion indicates importance. The second means solutions have been identified and are available. The third says some barrier of awareness or understanding has stopped the solutions from being fully implemented.
Colorectal cancer meets all three Golden Triangle criteria:
In 2013, members of the National Colorectal Cancer Roundtable (NCCRT) set a goal of getting 80 percent of eligible U.S. adults screened by 2018.
As we enter the final year of this initiative, it's time to sprint to the finish.
That's why Mayo Clinic will be joining NCCRT, Fight Colorectal Cancer, the American Cancer Society and Exact Sciences for a Countdown to 2018 kickoff event on March 1 at the Hard Rock Café in Times Square.
Countdown to 2018 will kick off Colorectal Cancer Awareness Month with a program featuring several celebrities who have a personal interest in colorectal cancer screening, as well as recognition of 80% by 2018 National Achievement Awards Winners.
Here are three Golden Triangle opportunities for you:
We have sample posts you can adapt, and in a future post we'll include additional infographic images with colorectal cancer facts.
Update: Here's the post with suggested text and images for your posts.
Please join with us in this important and meaningful campaign!