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January 10th, 2017

How to Create a LinkedIn Showcase Page

By Taryn Offenbacher, Communications Specialist

LinkedIn Showcase Pages are an extension of a company’s primary LinkedIn Page and enable brands to highlight aspects of the company, including products, initiatives or a business unit. A Showcase Page will appear as a child page under a company’s primary LinkedIn Page.

mcsmn-showcase-org-chart

Designed to allow brands to build relationships with targeted audiences, content customization and audience segmentation are critical to the success of a Showcase Page. Those who follow a Company Page on LinkedIn will not automatically follow the subsequent Showcase Pages. Consider using this opportunity to build a targeted audience with a direct interest in the specific topic or area of business featured on the Showcase Page.

LinkedIn does not currently allow a Company Page to be converted to a Showcase Page, but may offer that option in the future.

Ready to get started? Follow along as we show you how to start your first Showcase page.

Step 1: Identify business areas that will benefit from the increased visibility and targeted audience of a Showcase Page. LinkedIn limits companies to ten Showcase Pages; however, you may request additional pages. Remember, LinkedIn is a professional networking platform, so consider aspects of your business that are relevant to a professional audience and/or advance priority initiatives of the company.

Step 2: Select ‘Create a Showcase Page’ from the ‘Edit’ menu on your Company Page.

create-a-showcase-page

Step 3: Enter a name for the Showcase Page and select page administrators.

step-1

Step 4: Fill out the Showcase Page profile. You will need the following:

  1. Full Width Cover Image: Minimum 974 x 330 pixels. PNG/JPEG/GIF format. Maximum file size 2 MB, landscape layout.
  2. Logo: Minimum 300 x 300 pixels, 400 x 400 pixels (recommended), PNG/JPEG/GIF format, Maximum 4 MB, square layout.
  3. Page Name: 100 maximum characters.
  4. Page Description: 75-200 maximum characters.
  5. Page Website URL
  6. Page Industry

step-3

Other Options to Consider:

Designate Direct Sponsored Content Posters

“Direct Sponsored Content gives marketers at your company the ability to share content to the LinkedIn homepage feed without publishing it on your Company Page or Showcase Page. You can personalize your message, test variations of your content, and control the content that shows up on your Company Page.
Direct Sponsored Content will be seen by members on their LinkedIn feed on the homepage and look the same as a Sponsored Content post from your company. They won't be visible on your Company Page or Showcase Page and Direct Sponsored Content also won't be sent to your followers.” LinkedIn

Feature Groups

You can add up to three LinkedIn Groups to appear on your Showcase Page. You must be an administrator of the Page and member of the Group you wish to add.

step-5

Voila! A Showcase Page is born. Mayo Clinic recently published our first Showcase Page for the Mayo Clinic Social Media Network. What do you think?

Have you created a Showcase Page? Are you planning one? Leave a comment to let us know what you learned through the process!

Taryn Offenbacher, a Communications Specialist at Mayo Clinic in Arizona, is a member of the Social and Digital Innovation Team

Tags: LinkedIn, Platforms, Software, & Tools, Showcase Page

Liked by Dan Hinmon, MCSMN Director

Comment


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2221
Joined: Apr 13, 2011
Posted by @DanHinmon, Tue, Jan 10 10:27am

Thanks for this introduction to Showcase Pages, @toffenbacher. I like the new MCSMN page you’ve developed. I recognize the photo on the page as our recent social media residency cohort in Arizona, but I wonder if others might wonder who the group is. Is it the entire MCSMN? The Mayo Clinic staff? Is there any way to add captions or identify in some way these cover photos?

Posted by @toffenbacher, Tue, Jan 10 12:44pm

Hi @DanHinmon – thanks! There is no way to add a caption to the photo from within LinkedIn. We could add a caption to the photo in Photoshop. I’m not a fan of text overlay on a hero image unless it was a primary element of the design. Perhaps at the next event we can ask a photographer to capture more action from the event and use that as our hero image. What do you think?


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2221
Joined: Apr 13, 2011
Posted by @DanHinmon, Tue, Jan 10 12:50pm

You’ve identified two great options, @toffenbacher. We have some really nice photos from our May 2016 conference that could be used instead. They’re on our Mayo Flickr account. I’ll dig for a link and send it to you so we can see if something there would work.

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