MCSMN Blog

January 6, 2017

Why We Do What We Do

By Lee Aase, Director, Mayo Clinic Social Media Network

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From the cleaning-the-spindle department...

Last year when I was in China I had an opportunity to do a Skype interview with Jane Weber Brubaker for an article in eHealthcare Strategy & Trends.

We had a great conversation, and Jane's article provides a good summary of what we do in the Mayo Clinic Social Media Network, and how it connects with Mayo Clinic's roots.

“A significant part of the story I am telling in China about our experience is that social networking really isn’t anything new,” says Aase. “Dr. Will and Dr. Charlie Mayo were our first social networkers. They really believed that to do the best care for patients, they needed to learn from others, and they felt an obligation to share what they were learning in their practice.”

The theme of learning and sharing has been carried over to Mayo Clinic Social Media Network (MCSMN), a lively community of clinicians and communicators dedicated to sharing best practices in social media. “The digital tools are just taking the analog way that we’ve always done things and made it more efficient, and much faster,” says Aase.

The article was published in early August, a little over a week before my youngest daughter's wedding, and then I had another daughter married in October. Bottom line: after those extraordinary events, I'm just now finally catching up.

Read the whole thing.

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Tags: eHealthcare Strategy & Trends, Jane Weber Brubaker, MCSMN News

Nice overview of social media at Mayo Clinic, @LeeAase. I appreciate how you’ve integrated the historical Mayo Clinic mission with today’s opportunities: social media basic certificate, residencies, conferences, and the MCSMN community. Thanks for your leadership!

This is great! Thank you for sharing.

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