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January 4th, 2017

Join Us in Sunny Florida for Social Media Residency

By Audrey Laine Seymour, Communications Specialist

Jacksonville campus

Blue skies, temperatures in the mid-70s, and salty air from the Atlantic Ocean just a few miles away. That’s my description of a walk across Mayo Clinic’s Florida campus today. It’s beautiful, and I would love to welcome you here for the Mayo Clinic Social Media Residency on February 20! This year, we’ve rearranged our schedule to offer a residency at each Mayo Clinic campus, beginning with Jacksonville, FL, and ending with Arizona, where we’ll also host our annual Member Meeting.

I will be presenting alongside Dr. Farris Timimi and Lee Aase, and together, we’ll provide experienced insights and practical feedback on these topics:

  • Facebook
  • LinkedIn
  • Metrics and Analytics
  • Online Community Development and Management
  • Physician Reputation Management
  • Strategy and Tactics
  • Twitter
  • Video and video-based platforms
  • YouTube

Aerial viewWe have two hotels on campus, The Inn at Mayo Clinic and Courtyard by Marriott Jacksonville Mayo Clinic-Beaches, but if you prefer an ocean view, there are many hotels at Jacksonville Beach. It’s a 15-20 minute drive to get to Mayo Clinic from there.

If you’re still on the fence, consider this: Before I joined the Star Wars Team, I was the Public Affairs team (yes, only me) for a community hospital. I attended a residency where I learned how to develop a strategy and create measurable goals.

After the residency, I created a strategic plan for provider introduction videos, and then submitted it for review to become a #MCSMN Bronze Fellow. I implemented the final plan and we saw an increase in patient appointments and received positive feedback from the providers, patients, and referring physicians. The Mayo Clinic Social Media Residency provided me with the tools to build that plan, and many others followed.

I hope you’ll join us at the residency next month so you can get tools and help tailored to your particular challenges.

Audrey Laine Seymour is a Communications Specialist at Mayo Clinic in Florida, and is a member of the Social and Digital Innovation (Star Wars) team.

Tags: Events, Jacksonville, Mayo Clinic in Florida, Social Media Residency

Liked by Dan Hinmon, MCSMN Director, MakalaArce

Comment


Kathy Winter
@kathywinter

Posts: 226
Joined: Mar 21, 2012
Posted by @kathywinter, Thu, Jan 5 10:56am

I’m all registered! Looking forward to meeting the group and learning a lot!

Posted by @audreylaine, Thu, Jan 5 11:42am

Thank you, @kathywinter! It’s going to be great!

Liked by Kathy Winter

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