MCSMN Blog

June 6, 2016

June Webinar: Content Strategy That Made St. Elizabeth Healthcare the Region’s Leader in Facebook Engagement

By Margaret Shepard, Communications Specialist

St. Elizabeth Healthcare, a Mayo Clinic Care Network Member, is rethinking their use of social media and it has more than doubled their engagement in just a few months.

Join us on June 21st at 12 pm CT for a webinar with St. Elizabeth’s marketing leaders and their social media agency, Northlich. They will discuss their evolving view on the future of social media in healthcare, how they work together to optimize their approach and develop content strategies that have moved St. Elizabeth from fourth to first among their direct competitors on Facebook.

This webinar is free for members of the Mayo Clinic Social Media Network. Registration for non-members is $95.

Register Now

Sara_Wice_CourtneySarah Wice-Courtney
Corporate Communications Manager
St. Elizabeth Healthcare

Sarah is responsible for developing and implementing communication strategies for St. Elizabeth in support of the system’s vision and goals. Her primary functions include developing and implementing system communication strategies, managing internal and external publications, directing social media, and providing communication counsel to service lines, hospital departments and administration while supporting the mission, vision and values of St. Elizabeth.

Theresa_TaylorTheresa Taylor
Marketing Communications Manager
St. Elizabeth Healthcare

Theresa is responsible for the strategic planning, development and implementation of marketing communication strategies to support the overall goals of the St. Elizabeth Healthcare system and numerous service lines. She focuses on the development of a robust community wellness outreach program, key service line growth and geographic expansion with cost-effective and impactful marketing strategies. Her efforts have led to an increase in market share, customer awareness and patient preference.

Nathan_EngelsNathan Engels
Senior Marketing Strategist
Northlich

Nathan is responsible for social media and consumer engagement strategies for healthcare clients such as St. Elizabeth Healthcare, Loyola University Medical Center, Schneck Medical Center and Shriners Hospitals for Children — Cincinnati. Nathan is known as a true social media influencer from his popular blog, WannaBite.com, which reaches over 500,000 people monthly across all social media channels. As a published author with a book on social strategy and as the inspiration for the TLC reality show “Extreme Couponing”, Nathan knows how to capture the attention of his audience.

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Tags: Content strategy, St. Elizabeth Healthcare, Webinars

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