May Webinar: Converting Coverage Into Actions – Search, Social and the News Release
At no other time in history have so many people been consuming news. Is your news reaching and activating your key audiences?
Join us on May 25th at 11 am CT for a broadcasted workshop by Serena Ehrlich, Business Wire's Director of Social and Evolving Media. We will discuss how changes in human behavior have turned 2016 into the year of PR and how you can take advantage of the visibility provided by search and social to increase the impact of your news program.
This session will cover:
- the modern news consumer
- the role of search and social in PR
- the changes occurring in the media landscape
- the role of imagery in driving actions
- tactical tips for writing a more useful news release
- utilizing news release data to support business goals
This webinar is free for members of the Social Media Network. Registration for non-members is $95.
Over the last 20 years, Serena Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends.
Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective. However, she credits her 14 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution, changing the face of today’s customer communications.
Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohl's, Avon, Mattel and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.