As we raised the question of whether Facebook Live is the Periscope Killer earlier this week, some discussion ensued as to whether live video broadcasting is available to all pages (including local businesses), or just certain types.
To help answer this more definitively, I thought it would help to share a step-by-step approach to using Facebook Live from a Page, and to include some screen images. Let me know in the comments if this works for you.
After installation, sign in using your personal Facebook credentials. This will enable you to manage any Page for which you have administrative or editor access.
If you've gotten to this point working with your own page, and if you see the big blue Go Live button, you can feel certain that your page is authorized for Facebook Live.
Now hit the X in the upper left corner to close the window, and spend some time thinking about what events or activity make the most sense for you to broadcast.
Page loaded in 1.909 seconds