Patients routinely use the Internet to choose doctors and read online reviews. And while review sites help decision making, there are problems with review sites. Most posts are anonymous. Doctors aren't free to reply because of HIPAA regulations and find themselves defined by just a handful of reviews.
Still, online reviews matter. The more reviews a high-performing practice has, the more likely that practice will control Google search, which translates to new patient volume and revenue.
The online world is here to stay. Patients use Google to help make healthcare decisions. Doctors who pay attention to this reality will thrive.
For our February webinar, Jeff Segal, M.D., will discuss how doctors can get actionable feedback internally and through online reviews. During this webinar, you'll learn about:
Join us live on February 18th at Noon CT. This webinar is free for Premium Members of the Social Media Health Network, Basic Members and visitors.
Jeff Segal, M.D., is a board-certified neurosurgeon who trained at Baylor College of Medicine and graduated from Concord Law School with highest honors. He launched Medical Justice in 2002, a physician-based organization focused on keeping doctors from being sued for frivolous reasons. Dr. Segal also founded eMerit to help doctors protect and preserve their reputations – particularly online.