MCSMN Blog

December 22, 2015

Top 10 Mayo Clinic Facebook Posts in 2015

By Margaret Shepard, Communications Specialist

Looking back on 2015, several Mayo Clinic Facebook posts stood out for high engagement, broad reach and click-throughs to linked content. Here are ten posts that made a lasting impression.

Did you know that your fingernails can provide clues to your overall health? Learn 7 fingernail problems not to ignore. http://mayocl.in/1zLOjjb

Posted by Mayo Clinic on Wednesday, February 11, 2015

Who knew a post about fingernail health would draw so many clicks? This one got 27,300 clicks, making it one of our top posts in terms of click-through rate. Yet it only generated about 800 shares. Apparently Facebook users want to know about fingernail problems, but don't want their friends to know they want to know about fingernail problems.

If you’ve always been a good sleeper but suddenly can’t snooze through the night, it could signal a thyroid problem. http://bit.ly/1BXZYZZ

Posted by Mayo Clinic on Saturday, April 4, 2015

Facebook posts about sleep always perform well, and this one about sleep and thyroid problems got 27,200 click-throughs.

Certain supplements may improve your health, but others can be ineffective or even harmful. Learn 7 supplement risks every woman should know. http://bit.ly/1DkPWWU

Posted by Mayo Clinic on Sunday, April 12, 2015

General health posts and ways to improve health are another topic of interest, especially when focused on women. This post about supplements got 23,400 click-throughs.

An international research team led by Mayo Clinic oncologists has found a new way to identify and possibly stop the...

Posted by Mayo Clinic on Tuesday, June 16, 2015

We post all news releases on social media and this one about cancer research that proved to be an engaging, racking up 12,600 engagements.

Mayo Clinic researchers identify gene that pushes normal pancreas cells to change shape, a key step to cancer development. http://mayocl.in/1DGFAjG

Posted by Mayo Clinic on Friday, February 20, 2015

Another cancer research post generated high engagement totaling 10,900.

South Dakota farmer Ralph Johnsen is the first in the nation to receive a new stem cell-based treatment that may help him regain kidney function. http://mayocl.in/1C7LYjd

Posted by Mayo Clinic on Thursday, February 19, 2015

We receive requests for Facebook posts from multiple departments at Mayo Clinic. This one, requested by Development generated 9,100+ click-throughs.

An emerging body of research is focusing on a potential culprit of rheumatoid arthritis: the bacteria that live in our intestines. http://bit.ly/1DnzFND

Posted by Mayo Clinic on Monday, April 27, 2015

Posts about arthritis are popular. With an eye-catching image, this one was shared 3,300 times.

Chocolate lovers, take heart. A recent study shows a higher intake of chocolate — either dark or milk chocolate — may be...Posted by Mayo Clinic on Monday, June 29, 2015

Commenting about research in the news is an effective way to provide relevant and interesting content. This Facebook post commenting on chocolate intake for heart health received 3,300 shares.

May is Melanoma and Skin Cancer Awareness Month. The American Cancer Society estimates that 73,870 new cases of skin...

Posted by Mayo Clinic on Tuesday, May 26, 2015

Medical illustrations typically get lots of shares and this one generated 2,300.

This afternoon at Mayo Clinic Children's Center in Rochester, Minnesota, dozens of children, siblings and their parents...

Posted by Mayo Clinic on Wednesday, August 19, 2015

Who doesn't love a feel-good post? And that's exactly what the superhero window washer post is. Combine a great photo with a great story and you get 19,500 engagements.

Coming Thursday: Top @MayoClinic Tweets of 2015

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Tags: Facebook, Strategy, Tactics & Best Practices

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