Looking back on 2015, several Mayo Clinic Facebook posts stood out for high engagement, broad reach and click-throughs to linked content. Here are ten posts that made a lasting impression.
Did you know that your fingernails can provide clues to your overall health? Learn 7 fingernail problems not to ignore. http://mayocl.in/1zLOjjb
Who knew a post about fingernail health would draw so many clicks? This one got 27,300 clicks, making it one of our top posts in terms of click-through rate. Yet it only generated about 800 shares. Apparently Facebook users want to know about fingernail problems, but don't want their friends to know they want to know about fingernail problems.
If you’ve always been a good sleeper but suddenly can’t snooze through the night, it could signal a thyroid problem. http://bit.ly/1BXZYZZ
Facebook posts about sleep always perform well, and this one about sleep and thyroid problems got 27,200 click-throughs.
Certain supplements may improve your health, but others can be ineffective or even harmful. Learn 7 supplement risks every woman should know. http://bit.ly/1DkPWWU
General health posts and ways to improve health are another topic of interest, especially when focused on women. This post about supplements got 23,400 click-throughs.
An international research team led by Mayo Clinic oncologists has found a new way to identify and possibly stop the...
We post all news releases on social media and this one about cancer research that proved to be an engaging, racking up 12,600 engagements.
South Dakota farmer Ralph Johnsen is the first in the nation to receive a new stem cell-based treatment that may help him regain kidney function. http://mayocl.in/1C7LYjd
We receive requests for Facebook posts from multiple departments at Mayo Clinic. This one, requested by Development generated 9,100+ click-throughs.
Commenting about research in the news is an effective way to provide relevant and interesting content. This Facebook post commenting on chocolate intake for heart health received 3,300 shares.
This afternoon at Mayo Clinic Children's Center in Rochester, Minnesota, dozens of children, siblings and their parents...
Who doesn't love a feel-good post? And that's exactly what the superhero window washer post is. Combine a great photo with a great story and you get 19,500 engagements.
Coming Thursday: Top @MayoClinic Tweets of 2015