We're looking back on our just-completed international Healthcare and Social Media Summit in Brisbane, Australia and seeing outstanding results: 204 individuals from 5 countries participated.
Thanks to Twitter and Periscope, participation extended far beyond the Brisbane Convention and Exhibition Centre:
The Summit hashtag, #MayoInOz, was at the top of Twitter's trending hashtags for Australia on Day One, and was among the leaders on Day Two.
Nearly 1,700 Twitter accounts (more than 8 times as many people who attended in person) used the hashtag, contributing a total of 10,130 tweets.
We broadcasted three sessions on Periscope, and even though the times weren't ideal for U.S. viewers, the audiences were significant. Our Opening and Closing Keynotes had 660 and 805 views respectively, while a panel discussion reached 899.
The tweet with the highest engagement was our group picture, once again underscoring the power of adding visual content to tweets and posts...