MCSMN Blog

July 27, 2015

Scaling Up Basic Social Media Training with Hootsuite

By Lee Aase, Director, Mayo Clinic Social Media Network

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As announced on the Hootsuite blog today, the Mayo Clinic Center for Social Media (#MCCSM) has entered into an agreement with Hootsuite to produce a new healthcare social media training program.

Providing training in social media best practices to our Mayo Clinic employees, and offering the same resources to peers in other healthcare organizations, has been part of our mission since Mayo Clinic leaders created #MCCSM in 2010.

Through our one-day Social Media Residency program, we’ve provided in-depth training to several hundred professionals in a classroom setting.

Our collaboration with Hootsuite now allows us to offer an enhanced version of our basic healthcare social media training on demand, and on a global scale.

Many participants in our programs have come from communications or marketing departments because those professionals typically lead their organizations’ social media initiatives. By offering Continuing Medical Education (CME) credits to physicians and allied health professionals, we expect to enable more providers to participate.

We’re delighted that this joint initiative with Hootsuite will help us better serve Mayo Clinic staff as well as the broad spectrum of healthcare professionals around the world.

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Tags: Hootsuite, MCSMN News

Huge congratulations!

This is very exciting! Congrats to the whole team at #MCCSM.

Terrific news! Thanks for the continued hard work to keep us all engaged.

Wonderful! Let’s all work together to spread this great news!

Are you aware of any social media training programs for Public Health professionals?
Social media will have a role If America is going to improve and maintain the health of our population and it seems this partnership of Hootsuite and Mayo Clinic’s MCCSM are well positioned to lead the way.

@rayrlewis

Are you aware of any social media training programs for Public Health professionals?
Social media will have a role If America is going to improve and maintain the health of our population and it seems this partnership of Hootsuite and Mayo Clinic’s MCCSM are well positioned to lead the way.

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I’m not personally aware of programs particularly for Public Health professionals. I do hope this program we’re developing will be helpful for this group, too.

Lee, great stuff. Looking forward to seeing/hearing more.

@rayrlewis

Are you aware of any social media training programs for Public Health professionals?
Social media will have a role If America is going to improve and maintain the health of our population and it seems this partnership of Hootsuite and Mayo Clinic’s MCCSM are well positioned to lead the way.

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Dear Lee
Could you kindly explain how you involve health care professionals in your
social media strategy to better serve patients?
Thank you

Miuru Jayaweera
Manager – PR and Social Media
Lanka Hospitals PLC
Colombo 5

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