Providing training in social media best practices to our Mayo Clinic employees, and offering the same resources to peers in other healthcare organizations, has been part of our mission since Mayo Clinic leaders created #MCCSM in 2010.
Through our one-day Social Media Residency program, we’ve provided in-depth training to several hundred professionals in a classroom setting.
Our collaboration with Hootsuite now allows us to offer an enhanced version of our basic healthcare social media training on demand, and on a global scale.
Many participants in our programs have come from communications or marketing departments because those professionals typically lead their organizations’ social media initiatives. By offering Continuing Medical Education (CME) credits to physicians and allied health professionals, we expect to enable more providers to participate.
We’re delighted that this joint initiative with Hootsuite will help us better serve Mayo Clinic staff as well as the broad spectrum of healthcare professionals around the world.