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July 10th, 2015

Making Periscope Videos Permanent

By Lee Aase, Director, Mayo Clinic Social Media Network

Periscope LogoMayo Clinic recently began experimenting with Periscope, a Twitter-owned service that enables users to stream live video from an iOS or Android mobile device.

We'll discuss top things we've learned during our first month of Periscoping in an upcoming post, but today I want to show you how to create an enduring resource from the ephemeral Periscope platform.

Periscope only archives videos for playback for 24 hours; a day longer than rival Meerkat, but still limiting. This transient nature of Periscope limits its potential benefit, so how could we extend the life of the video?Wendy Sue Swanson, M.D. speaking

As it turns out, you are able to save the raw (Periscope) video (sans hearts and comments) to your smartphone's camera roll. And you could upload that file to YouTube, but the result would be a less-than-ideal letterbox look (see image at right).

One way to get a more suitable video for YouTube upload would be to hold your phone in the horizontal position while using Periscope, but that would essentially destroy the interactivity of the original broadcast. Your viewers could watch the video in horizontal mode, but they wouldn't be able to comment easily, and you would have a difficult time reading and responding to the comments.

Plus, Periscope is intended as a vertical video platform. YouTube is a widescreen (16 x 9) format.

Here's how you can be true to both platforms:

Note: The example below is based on using an iPhone and a Mac laptop using Keynote. It should work with slight modifications with a Windows system and Powerpoint. Images in this post are from the video of Dr. Wendy Sue Swanson's presentation at the Mayo Clinic Health Care Social Media Summit in Rochester, Minn in June, 2105.

  1. Trimming videoAfter saving the video from your Periscope session to your device's camera roll, copy the video file to your computer. Note: As illustrated in the image below, you can use the Settings menu in Periscope to autosave video files of your broadcasts.
  2. Duplicate the video file, and then open it in QuickTime.
  3. Using the Trim function in QuickTime, select a segment. (See image at r.) Save the trimmed section with a new file name.
  4. Repeat the process to select additional segments to include in your final video.
  5. Once you've trimmed and saved all of the video segments, open a new Keynote (or Powerpoint) file using a widescreen (16 x 9) plain white template.
  6. Choose and use background images for the slides. In this example, I downloaded photos from the event from our Mayo Clinic Flickr account.
  7. Add a background image to each slide, and then position one Periscope video file on each slide. Set the video to play immediately after the slide transition.
  8. Play the slideshow to preview the finished video.
  9. Once you're happy with the results, choose Export to Quicktime from the File menu. I used these export settings for Dr. Swanson's highlights video:

Autosave to camera roll

Settings export slideshow to QuickTime

Using Keynote for this production allowed us to add titles and other text, as well as background images. Here are sample frames, both of which are more visually appealing than the letterbox image at the top of this post.

Title slideVideo on slide 2

Once we exported the video, we uploaded it to YouTube. We were then able to add annotations with links to the site for our upcoming Healthcare and Social Media Summit in Brisbane, where Dr. Swanson also will be a keynote speaker.

In summary, this approach provides several benefits without impeding or diminishing the original Periscope broadcast:

  1. All production happens after the broadcast is completed and uses video captured during the broadcast.
  2. You're able to get longer-term value from your Periscope broadcasts.
  3. Adding background images can make the videos more visually appealing, as will including explanatory text and calls to action.
  4. You can add clickable annotations in YouTube to direct viewers to relevant Web pages.

(Special thanks to Tony Hart and Barb Sorensen from our #MCCSM staff for their contributions to this post.)

Tags: Periscope, Platforms, Software, & Tools

Liked by Janet Kennedy, Melissa Cadzow, Danielle Thompson, Laura Markowski

Comment


Jennifer Avila-Allen
@javilaallen

Posts: 1
Joined: Mar 25, 2015
Posted by @javilaallen, Jul 10, 2015

Great article! I took the social media residency recently and was inspired by our friends at Mayo. So, we did our first Periscope today at a press conference with Captain Pete Dern (remember the video of the firefighter who fell through the roof.) Take a look. https://t.co/7TEyy82TCm We would love any pointers for improvement.

Posted by @LeeAase, Jul 10, 2015

Glad you tried it! I found myself spontaneously clapping along with the crowd after Captain Dern spoke. Great job in keeping the camera steady.


Amanda Changuris
@amandachanguris

Posts: 50
Joined: Oct 15, 2012
Posted by @amandachanguris, Aug 2, 2015

There’s also a hashtag-based tool out there to save your Periscope videos to the cloud. I haven’t had a chance to play with it yet, but I’ve seen many of my journalist friends using the tool.

In short, you add the hashtag #katch to your Periscope title and your video will be saved to the katch.me cloud. While videos are still vertical (ugh) and you won’t get a finished product that’s as polished and personalized as above, it looks like the comments come along with the video, so that’s a nice feature. You can also set up your Katch account to automatically save all of your videos or to automatically save videos when someone uses #katch in the comments.

Check out the details in this post on Medium: https://medium.com/@katch/more-faster-katches-49e3ac57860a

Posted by @LeeAase, Aug 2, 2015

Thanks, Amanda. I’ve signed up for Katch.me both on my personal Periscope and for Mayo Clinic. This will be an interesting alternative to the post-production, especially since it doesn’t require additional work.


Janet Kennedy
@jkennedy93

Posts: 263
Joined: Feb 12, 2014
Posted by @jkennedy93, Aug 16, 2015

Thank you for the very detailed write up Lee, Tony & Barb. I wanted to experiment making my own Periscope but it’s always when I’m in my PJ’s. 🙂


Janet Kennedy
@jkennedy93

Posts: 263
Joined: Feb 12, 2014
Posted by @jkennedy93, Aug 16, 2015

@LeeAase Where have you published your Periscopes? I’d like to share a link.
Has anyone else saved and published a Periscope?

Posted by @LeeAase, Aug 16, 2015

Here’s our page that has links to the archived YouTube versions http://connect.mayoclinic.org/periscope/

Liked by Janet Kennedy

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