Mayo Clinic recently began experimenting with Periscope, a Twitter-owned service that enables users to stream live video from an iOS or Android mobile device.
We'll discuss top things we've learned during our first month of Periscoping in an upcoming post, but today I want to show you how to create an enduring resource from the ephemeral Periscope platform.
Periscope only archives videos for playback for 24 hours; a day longer than rival Meerkat, but still limiting. This transient nature of Periscope limits its potential benefit, so how could we extend the life of the video?
As it turns out, you are able to save the raw (Periscope) video (sans hearts and comments) to your smartphone's camera roll. And you could upload that file to YouTube, but the result would be a less-than-ideal letterbox look (see image at right).
One way to get a more suitable video for YouTube upload would be to hold your phone in the horizontal position while using Periscope, but that would essentially destroy the interactivity of the original broadcast. Your viewers could watch the video in horizontal mode, but they wouldn't be able to comment easily, and you would have a difficult time reading and responding to the comments.
Plus, Periscope is intended as a vertical video platform. YouTube is a widescreen (16 x 9) format.
Here's how you can be true to both platforms:
Note: The example below is based on using an iPhone and a Mac laptop using Keynote. It should work with slight modifications with a Windows system and Powerpoint. Images in this post are from the video of Dr. Wendy Sue Swanson's presentation at the Mayo Clinic Health Care Social Media Summit in Rochester, Minn in June, 2105.
Using Keynote for this production allowed us to add titles and other text, as well as background images. Here are sample frames, both of which are more visually appealing than the letterbox image at the top of this post.
Once we exported the video, we uploaded it to YouTube. We were then able to add annotations with links to the site for our upcoming Healthcare and Social Media Summit in Brisbane, where Dr. Swanson also will be a keynote speaker.
In summary, this approach provides several benefits without impeding or diminishing the original Periscope broadcast: