Editor’s Note: I could have easily picked up the phone or met him for lunch because we both live in Baltimore, but instead I asked Ed Bennett to put his thoughts in writing. Here’s what an internationally-known health care social media thought leader and Platinum Fellow thinks it’s time to stop doing in health care social media. Want to argue with Ed? Use the comments section!
#1: Fighting to open staff access to social media at the hospital
Nobody cares anymore, almost everyone has a smartphone, and most would rather not have IT see their messages.
#2: The general hospital blog
Ain't nobody got time for reading or even writing the general blog. Focus on Facebook, Instagram and Twitter, you know, where your audience is and have you checked your blog stats lately?
#3: Freaking out about HIPAA
Can you name even one hospital that has been fined for HIPAA violations brought on by social media? Violations are immensely more common in the physical world than in the digital domain.
#4: Infographics aka The Tufte Nightmare
That small amount of contextless data projected into a huge, clunky, hard to scan graphic? Just stop.
#5: This word: "Engage"
If there's no ring involved, then stop going on about engagement. Use talking, helping, learning, or collaborating.
#6: Focusing on the Next Big Thing
Let's get up speed on the basics first, OK? Don’t be these guys.
There's nimble and there's nuts. Google, please stop trying – it’s not gonna happen and it’s getting embarrassing to watch.
#8: In-your-face social sharing tools like ShareThis crawling on your website
Have you ever used one of these things…to communicate about health?
#9: Trying to get doctors involved
We’ve been using and demonstrating the value of social media for 10 years and providers are either on-board or not interested. Listen to this wise man, (another) Platinum Fellow, Bryan Vartabedian, MD.
#10: Complaining about the Facebook algorithms
Stop yelling at the tides, Facebook changes all the time. Deal with it. Or, peel off a few marketing dollars and just buy some views.
#11: Social Media 101
Just tacky. (Editor’s note: In his first version, Ed wrote, “Listicles” which I was too lazy to look up on Google. What are those, I asked? His response: "MG – a listicle is a list / article – like this one.")