May 28, 2015

Don’t Include Mayo Clinic’s Name or Logo in Your Personal Profile

By Lee Aase, Director, Mayo Clinic Social Media Network

Mayo Shields.Blue Background.BorderWe encourage Mayo Clinic employees and students to create personal online profiles on social networking sites such as Twitter, Facebook and LinkedIn. We especially urge physicians to claim and complete profiles on Doximity.

But in keeping with guidelines two and nine, we insist on this:

Unless approved by the Center for Social Media, your social media name, handle and URL should not include Mayo Clinic’s name or logo. 

Personal profiles should use personal names as the user names and personal pictures for the avatar/profile photo, not the Mayo Clinic logo.

Some specialty groups or service lines may be interested in creating accounts to officially represent Mayo. If your group has that interest, contact the Center for Social Media before moving forward. MCCSM provides expert consultation about the pros and cons of create a unique account, as well as help developing a plan for strategic implementation and engagement.

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