June Webinar: Getting Physicians Involved and Engaged With Social Media
It’s the Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation.
Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes best practices she has developed for working with physicians.
Focusing on five physicians who went from social media adverse to extremely active online, she'll share a training module that includes tactics for:
- addressing common arguments against using social media,
- avoiding predictable pitfalls,
- adapting for personality types, and
- accommodating medical specialty specific concerns.
Learn how to move the model from one where we talk about physicians, to one where physicians are talking about themselves and their work -- on social media.
Registration for this webinar is $95, but FREE for members of the Social Media Health Network. Learn more about joining the Network.
Libby Mitchell is Social Media Coordinator in the Office of Public Affairs at University of Utah Health Care. A relative newbie to social media, she spent most of her career in television news, making the switch when she saw the power of the new media. Former employers include NBC News, FOX News, and John McLaughlin. She's also a writer who has been featured on the Huffington Post.