May 18, 2015

Resource Series | Guideline #6: Get Your Work Done

By Lee Aase, Director, Mayo Clinic Social Media Network

Mayo Shields.Blue Background.BorderMany companies and non-profit organizations block access to social networking sites like Facebook, YouTube and Twitter with a corporate firewall.

Mayo Clinic doesn’t.

In fact, Mayo encourages appropriate online engagement, and our guidelines help employees understand what’s “appropriate.”

Concern about employee productivity is one reason other organizations block social networking sites. They believe allowing access would result in employees watching videos or chatting when they should be working. Instead of blocking access, Mayo has addressed this concern through guideline six:

Ensure that your social media activity does not interfere with your work commitments.

We expect hourly or “non-exempt” to limit personal social networking to break times.

Some work units may create additional expectations. Medical personnel probably shouldn’t be on Facebook in public areas of the hospital, for example, even while on break. Doing so could give patients’ families a mistaken impression of inattentiveness.

Salaried or “exempt” employees have a bit more flexibility, but the principle holds: Get your work done.

We recognize that social networking sites may potentially improve productivity when used properly, and that Facebook isn’t the only way an employee could potentially waste time. We view lack of productivity as a management and leadership issue, not a social media one.

We’re fortunate that our leaders take this enlightened approach and demonstrate trust in our responsible use of social networking tools. It’s up to us to validate that trust.

Next Post
Guideline #7: Be Friendly with Patients, but not “Friends”

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