May 13, 2015

Guideline #4: Be Transparent

By Lee Aase, Director, Mayo Clinic Social Media Network

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Our Social Media Guidelines for Mayo Clinic employees set expectations for including both disclaimers and disclosures in social media content.

  • Disclaimers indicate we’re speaking personally for ourselves during online conversations.
  • Disclosures provide the transparency that other participants expect and federal law requires.

Guideline number four focuses on transparency:

If you communicate in the public Internet about Mayo Clinic or Mayo Clinic-related matters, you must disclose your connection with Mayo Clinic and your role at Mayo.

All Mayo Clinic employees have a stake in the organization's health and future. The Federal Trade Commission calls this a material connection. When anyone with material connections engages in online conversations, others should know about those interests. We expect Mayo employees to be open and clear about their relationship with Mayo when communicating about issues involving or affecting Mayo Clinic.

Next Post
Guideline #5: Get it Right and Be Professional



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