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May 11th, 2015

Guideline #3: Behave Like a Mayo Clinic Employee

By Lee Aase, Director, Mayo Clinic Social Media Network

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Our Social Media Guidelines for Mayo Clinic employees underscore the importance of clarifying that we speak for ourselves, not Mayo, during online conversations. But a disclaimer is neither a magic incantation nor “Get Out of Jail Free” card, thus guideline number three:

If you identify your affiliation to Mayo Clinic, your social media activities should be consistent with Mayo’s high standards of professional conduct.

During earlier days on the Internet, much of the conversation was anonymous. As the famous cartoon in The New Yorker put it, “On the Internet, no one knows you’re a dog.” With screen names like WildGuy55901 or LonelyGirl13, participants tended to behave less responsibly than if they had to stand – or be known – by their words.

Today, many social networks, including Facebook and LinkedIn, require users to register with real names. In addition, profiles typically include personal information (e.g., location, educational institutions attended, employer). Given this reality, Mayo employees are expected engage on social media platform in a manner that reflects well on Mayo Clinic.

Next Post
Guideline #4: Be Transparent

 

 

Tags: Employee Communications

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