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May 4th, 2015

The Meaning of Mayo Clinic’s Social Media Guidelines

By Lee Aase, Director, Mayo Clinic Social Media Network

Mayo Shields.Blue Background.BorderWe published the first version of our Social Media Guidelines for Mayo Clinic Employees in January 2009, when we launched our Sharing Mayo Clinic blog.

Sharing Mayo Clinic was (and still is) our version of People magazine, featuring behind-the-scenes stories about Mayo Clinic employees and (with consent) patients.

Inviting patients to share their stories, along the rapid growth of social networking platforms such as Facebook and Twitter, prompted us to create guidelines to help Mayo employees learn appropriate boundaries for online activity.

Much has changed in the world of online digital engagement, but our motivation for providing social media guidance hasn’t. We continue to encourage our employees to actively engage on social networking sites. Many employers block network access to Facebook, Twitter and YouTube. Mayo doesn’t.

We believe employees are Mayo Clinic’s best ambassadors, and that their online presence provides insight into the Mayo Clinic experience. Through our guidelines, we hope to ensure that the friendly compassionate care we deliver in person is conveyed during online interactions.

We created and published social media guidelines to:

  • clarify standards and expectations for online social engagement by Mayo Clinic employees, and
  • underscore how Mayo leaders don’t just allow social media activity; they encourage it.

During this series of posts, we’ll review each of our ten guidelines, explaining the rationale for each. We'll provide examples of appropriate conduct, and also some that would be out-of-sync with Mayo standards.

We hope sharing the thinking behind our guidelines will lead to even greater engagement – for our employees and yours.

Tags: Employee Communications

Liked by Colleen Young, Connect Director

Comment


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2052
Joined: Apr 13, 2011
Posted by @DanHinmon, May 5, 2015

This is a great overview to Mayo’s social media guidelines. I think this series is going to be very helpful to our community.

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