Webinar | Relationship Resuscitation: Using Social Media for Service Recovery
Service recovery is a well-known operating practice in the retail, hospitality, and healthcare industries. We know how this works in person, but how about online? How has social media changed the way we engage with those who use – and need – our services and products?
Plan to join us on Thursday, May 21 (1-2 p.m. ET) for a conversation and review of real case examples with Amanda Changuris, the Twitter lead and blog co-lead at Highmark, Inc. and member of our External Advisory Board. By the end of this webinar, you'll:
- understand how to efficiently monitor social media for service recovery opportunities, whether you work on a team or are the only one handling social media for your organization.
- be prepared to handle common service recovery situations.
- know how to take service recovery one step further to develop a social media-based recognition program designed to surprise and delight key members of your online community.
Registration for this webinar is $95, but FREE for members of SMHN. Learn more about joining SMHN.
Amanda Changuris is a senior social media marketing analyst for Highmark Inc., a Blue Cross Blue Shield company based in Pittsburgh, PA. She began her professional life as a TV and radio news anchor and reporter before moving to health care marketing, communications and social media. Amanda has extensive experience with real-time troubleshooting and crisis management across a wide range of social media platforms. She serves as a member of the MCCSM External Advisory Board.