MCSMN Blog

November 17, 2014

How to Build an Ethical and Compliant Social Media Program

By MakalaArce

Does the acronym "HIPAA" produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you're not alone.

As health care communicators, it's difficult to navigate and interpret the laws and apply them to social media, but it may be easier than you think. Learn tools and strategies for clearing up the gray area and keeping your social media program ethical and compliant.

Ashley Howland is the Director of Digital Communications and Social Media for Baylor Scott & White Health. David Ellenbogen is Vice President Legal Counsel, Legal/Risk Management for Baylor Scott & White Health.

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