August 19, 2014

The Case for Social Media in Professionalism

By Lee Aase, Director, Mayo Clinic Social Media Network

I really like the way the organizers of this Mayo Clinic CME conference framed the title of my presentation today. It's not "the case for professionalism in social media" which in health care would be a no-brainer. Of course all physicians in social media should conduct themselves professionally. I'm looking forward to making a little tougher case: that social media should be recognized as tools health care professionals are expected to use, and that effective application of social media is part of professionalism.

I've embedded the slides for my presentation, and would appreciate your thoughts in the comments below.

Update (8/22/14): Erin L. Albert, MBA, PharmD, JD, who participated in our May cohort of Social Media Residency, has a thoughtful response to this post on LinkedIn. Check it out!

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Tags: Physician Involvement

Thank you for sharing your presentation; it will be an excellent tool to share with my physicians.

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