November 12, 2013

#MayoRagan: How brand journalism boosts your hospital’s buzz

By Randy Schwarz

Brand Journalism. It's a digital trend. What is brand journalism and how can you apply it to increase your hospital or health care company's buzz? Get a look inside the innovative brand journalism storytelling and distribution techniques used by MediaSource and Nationwide Children's Hospital. Their brand journalism reached an unprecedented audience for Nationwide Children's, using both earned and hospital-owned media. The brand journalism campaign netted an ROI of almost 9000%.

Lisa Arledge Powell is the President and Co-Founder of MediaSource, a media relations firm with award-winning content production. Pam Barber is Director of Media Relations for Nationwide Children's Hospital. In the video below, they discuss their session from the 2013 #MayoRagan Social Media Summit:

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