November 11, 2013

#MayoRagan: Create an internal measurement discipline to prove your social media ROI

By Randy Schwarz

An internal discipline of measurement and reporting is the single most important thing you can build to improve your campaigns and win over the marketing naysayers in your organization. The techniques covered in this session can be easily applied across your communication team.

Chris Boyer, the AVP of Digital Strategy for North Shore-LIJ Health System in New York summarizes his discussion in this video:

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