October 24, 2013

#MayoRagan: How medical professionals can best manage their online reputation

By Randy Schwarz

A good reputation gets you more clients through referrals; a bad one can turn everything upside-down. Are you managing your online reputation? If not, you could be losing business to your competitors without even knowing it. Social websites and review sites like Yelp, Vitals, RateMDs, Healthgrades and CitySearch make it easy for your customers to tell others how great... or bad your service is. It's time you became aware.

Hear how our panelists have dealt with managing their online reputations head on: from blog posts to user reviews. You'll also hear why combating negative reviews may create more problems in the long run.

Dr. Farris Timimi, moderates a discussion that includes Dr. Edward Creagan, Board-certified Medical Oncologist from Mayo Clinic and Dr. Bryan Vartabedian from Baylor College of Medicine. In the video below, Dr. Creagan offers some comments.

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I think the wrong video has been placed. The physician dod not talk about the topic. He spoke about personal lifestyles.

Despite the video…managing an online presence is incredibly important to any medical practitioner…see

The key to establishing and maintaining your online reputation is being consistent and credible across all on and off line platforms you connect on. It is also important to listen to what is being said about your brand, not just to know what is going on and whether you are receiving any negative publicity or comments that need to be addressed, but also to know what you are doing right, so that you can do more of it. At a minimum keep an eye on tweets, comments and messages on your Twitter, blog and Facebook accounts. You should also set up google alerts for your name, your practice and your partners.

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