October 24, 2013

#MayoRagan: Across (fr)enemy lines, build an integrated social media team

By Randy Schwarz

Hear how Vanderbilt University Medical Center (VUMC) has integrated its social media, installing it across departmental lines. Their methods have enabled VUMC to grow Facebook likes by 175% in just one year! Hear how they launched a successful multi-author blog hosted by its Children's Hospital, extended national and local brand campaigns, and continue to respond in real-time to breaking news like Sandy Hook and the Boston bombings.

Cynthia Floyd Manley is the Director of Strategic Marketing and Jessica Turner is a Program Manager for VUMC.

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