October 24, 2013

Brand Journalism with the Mayo Clinic News Network

By Ronald Petrovich

Brand Journalism offers opportunity for both the media and your organization. At the #MayoRagan Health Care Social Media Summit at @MayoClinic, consultant/writer Jim Yisela, @jpyr ,Mayo Clinic Media Relations Manager Karl Oestreich and I, Ron Petrovich , Manager, Mayo Clinic Center for Social Media #MCCSM, conducted a workshop on how to tell, not sell your story. We presented the case study of  how the mayoclinicnewsnetwork has become our foundation for sharing content across multiple platforms. We have included several elements from our discussion which are listed below.

Presentation: PowerPoint-Brand-Journalism-Mayo-Ragan-10-18-13-3-Copy

Video-This top segment was recorded after our session and includes all  three speakers beginning with Jim. The video below the top video highlights what we do every day on the Mayo Clinic News Network.

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Here is the presentation I said I’d send. It was great seeing you.

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