#MayoRagan: Set up social media your execs will sign off on

By Randy Schwarz

Do executives and staff wonder if social media is too risky for your health care organization? It's up to you to show them that while there are risks, they can be managed with a strong social media strategy and you at the helm of an integrated social media team.

Nicholas Dragon is the Regional Marketing Strategist for Intermountain Healthcare. Below he summarizes his talk from the 2013 #MayoRagan Social Media Summit:

Choose a message to share

Here's how to get the green light for your social media initiatives.

Has your team developed a strong social media strategy yet? Isn't it about time?

Here's Nicholas Dragon explaining how to develop a winning social media strategy.

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#MayoRagan: Set up social media your execs will sign off on