October 23, 2013

#MayoRagan: Making Cause Related Marketing Social

By Randy Schwarz

Can health care organizations and hospitals market awareness months or causes important for their survival in an engaging way?

Learn how one of the nation's leading academic medical centers takes the traditionally unfulfilled "ask" of organ donation one step further by creating social media campaigns that extend beyond an awareness month to include patient and advocacy partnerships, celebrity events, endorsements, and integration across Web and social channels.

In the video below, Gina Czark and Jessica Fillinger talk about their 2013 #MayoRagan Social Media Summit session. Gina is Head of Social Media and Jessica is a Digital Media Professional, both at at New York-Presbyterian Hospital.

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